Art of Floristry

Origins of Flowers and the Industry

In this article, we examine the history of the art of floristry. We talk about how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you recognize their influence on both clients and gift recipients. As florists, we commit our hard work to help you express yourself. We help you find the perfect bouquet for all events. Whether it's a birthday, romantic date, company events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry came about in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made. Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of promoting them to local customers. Floristry is crafting a collection of blooms and plants into a stunning arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making steady and exciting developments to their practices. As a result, floristry surfaced in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their receiver. They also offer the feature of placing orders online for convenience. Today, floristry has become an essential part of people's lives. In fact, flowers have become crucial in the decoration and theme of different events. Many associations have cropped up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are excellent sources of news and current trends in the industry. They suggest assorted arrangements for all sorts occasions. They also lead clients to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Because of that, our team of experts commit to providing top-notch service at all times. We strive to help our clients get the most beautiful bouquet for their needs. As florists, we help people express themselves through unique bouquets and arrangements. This way, they can honor the most important events and milestones in their lives. As florists, we help people:

  • Express love with elegant long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a lovely bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the fantastic touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event excellent with floral arrangements suited to their style and design


Read all about Floristry in our next article.